TL;DR
Lookalike Audiences find new people similar to a source audience you provide. Go to Audiences > Create > Lookalike Audience. Choose a source (your best Custom Audience, such as purchasers or high-value customers), select the target country, and choose the audience size (1% is most similar, 10% is broadest). A 1% lookalike in the UAE might be 50K-100K people. Best practices: use purchasers or qualified leads as your source (not just website visitors), start with 1% size, and test expanding to 2-5% as you scale.
Overview
Lookalike Audiences find new people similar to a source audience you provide. Go to Audiences > Create > Lookalike Audience. Choose a source (your best Custom Audience, such as purchasers or high-value customers), select the target country, and choose the audience size (1% is most similar, 10% is broadest). A 1% lookalike in the UAE might be 50K-100K people. Best practices: use purchasers or qualified leads as your source (not just website visitors), start with 1% size, and test expanding to 2-5% as you scale.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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