About Ads & Technology

Built for brands
that scale across
markets.

We combine deep local understanding with global best practices to help brands grow—consistently, efficiently, and meaningfully—across the world's most dynamic markets.

Let's Work Together

Our Story

Global perspective.
Local excellence.

Founded on the belief that marketing growth happens when data, creativity, and technology work together, Ads & Technology was built to help brands expand with confidence.

Born Global

From day one, we set out to serve brands beyond borders—starting in the GCC and expanding across key regions.

Human at the Core

We invest in our people, our culture, and long-term partnerships that drive real impact.

Engineered for Growth

Our systems, data, and technology are designed to help brands move faster and scale smarter.

Our Mission

To build measurable growth systems that help brands win in every market they enter.

Our Vision

To be the most trusted global growth partner for ambitious brands.

Our Values

  • Impact over activity
  • Data-driven decisions
  • Creative with purpose
  • Long-term partnerships
  • Excellence in execution

Our Journey

2012

Founded in the GCC

2014

Expanded across MENA

2016

Launched in Europe

2018

Entered the North American market

2020

Scaled our data & tech capabilities

2022

Launched AI-powered marketing operations

2024

Now serving brands in 25+ markets worldwide

Leadership Preview

Experienced leaders.
Global mindset.

Meet the Leadership Team
Omar Al Fardan
Founder & CEO
Sarah Mitchell
Chief Strategy Officer
David Chen
Chief Growth Officer
Lina Haddad
Chief Operating Officer
Karim El Mansour
Chief Technology Officer

Our Operating Model

One partner.
End-to-end growth.

We bring strategy, creativity, data, and technology together under one roof—so you get seamless execution and measurable results.

How We Work

Discover

Understand your market, audience & goals

Strategy

Design a tailored growth strategy & roadmap

Build

Create assets, campaigns & experiences

Activate

Launch across channels & markets

Optimize

Measure, learn & scale what works

Trusted by Leading Brands

EMAARSAUDIAnoonSAMSUNGtalabatChalhoubCareem

Results That Matter

120+
Global Brands
25+
Markets Served
$850M+
Revenue Influenced
3.6x
Average ROAS
96%
Client Retention

Let's Build What's Next

Ready to grow
differently?

Let's design your market expansion engine—built on data, creativity and technology.

Book a Strategy Call