Process Flow
Animated overview of the full workflow
TL;DR
Demand Gen ads support single image, carousel, and video formats across YouTube, Gmail, and Discover. Image specs: landscape 1200×628, square 1200×1200, portrait 960×1200. Video specs: landscape 16:9, square 1:1, vertical 9:16. Best practices include using high-quality lifestyle imagery, writing scroll-stopping headlines under 40 characters, testing multiple creative themes, and providing all three aspect ratios for maximum reach.
Step-by-Step Guide
Follow these 4 steps to complete this guide
- 1
Image Specifications
**Landscape (1.91:1):** 1200×628 minimum, 1200×628 recommended. **Square (1:1):** 1200×1200 minimum. **Portrait (4:5):** 960×1200 minimum. File types: JPG or PNG. Max file size: 5MB.
- 2
Video Specifications
Provide videos in landscape (16:9), square (1:1), and vertical (9:16) for maximum placement coverage. Duration: 15-60 seconds recommended. Upload to YouTube and reference in the campaign.
- 3
Text Specifications
**Headlines:** Up to 5, max 40 characters each. **Descriptions:** Up to 5, max 90 characters each. **Business name:** Your company name. **Call to action:** Choose from predefined options.
- 4
Best Practices
Use lifestyle imagery showing your product in context — Demand Gen surfaces are visual and editorial. Avoid text-heavy images. Write headlines that create curiosity or address a need. Test multiple creative themes (benefit-focused vs feature-focused, people vs product). Refresh creative every 4-6 weeks to prevent fatigue.
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