TL;DR
A Facebook Ads audit reviews: Pixel and CAPI status (events firing correctly, deduplication working), domain verification, Aggregated Event Measurement configuration, account structure (campaign consolidation, avoiding ad set fragmentation), audience strategy (custom, lookalike, exclusions), creative performance (asset ratings, format diversity, refresh cadence), bidding and budget (CBO vs ad set budgets, learning phase status), placement performance, frequency and fatigue indicators, landing page speed and relevance, and overall ROAS trends. Run quarterly.
Overview
A Facebook Ads audit reviews: Pixel and CAPI status (events firing correctly, deduplication working), domain verification, Aggregated Event Measurement configuration, account structure (campaign consolidation, avoiding ad set fragmentation), audience strategy (custom, lookalike, exclusions), creative performance (asset ratings, format diversity, refresh cadence), bidding and budget (CBO vs ad set budgets, learning phase status), placement performance, frequency and fatigue indicators, landing page speed and relevance, and overall ROAS trends. Run quarterly.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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