TL;DR
Your Facebook Page is required to run ads — it is the identity shown on all your advertisements. Create a Page with your business name, choose the right category, add a professional profile photo (your logo) and cover image, complete the About section with contact details and website URL, and connect it to your Meta Business Suite. Optimise by adding a CTA button (Book Now, Contact Us, Shop Now), filling in all business details, and posting regularly to build social proof.
Overview
Your Facebook Page is required to run ads — it is the identity shown on all your advertisements. Create a Page with your business name, choose the right category, add a professional profile photo (your logo) and cover image, complete the About section with contact details and website URL, and connect it to your Meta Business Suite. Optimise by adding a CTA button (Book Now, Contact Us, Shop Now), filling in all business details, and posting regularly to build social proof.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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