Process Flow
Animated overview of the full workflow
TL;DR
Carousel ads display 2-10 scrollable cards, each with its own image/video, headline, description, and link. They work best for showcasing multiple products, telling a sequential story, highlighting different features, or presenting a step-by-step process. Each card can link to a different URL. Carousel ads typically have higher engagement than single image ads because the swipe interaction is engaging and allows more storytelling.
Step-by-Step Guide
Follow these 4 steps to complete this guide
- 1
When to Use Carousel
Showcasing multiple products from a catalogue. Presenting different features or benefits of a single product. Telling a story across cards. Showing a before/during/after progression. Displaying testimonials from multiple customers.
- 2
Setup
At the ad level, choose Carousel format. Add 2-10 cards. For each card: upload an image (1080×1080) or video, write a headline (40 chars), description (optional), and destination URL. Add primary text that applies to all cards. Choose your CTA button.
- 3
Best Practices
Put your strongest card first (but test different orderings). Make each card work independently and as part of the whole. Use consistent visual style across cards. Include a CTA on the final card. For e-commerce, feature your best-selling or highest-margin products first.
- 4
Dynamic Carousel
Connect your product catalogue to automatically populate carousel cards with products tailored to each viewer. Meta selects the most relevant products and orders them based on user behaviour. This is essential for retargeting campaigns.
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