TL;DR
Carousel ads show 2-10 scrollable cards, each with its own image, headline, description, and URL. Create in Ads Manager by selecting Carousel format in the ad creative section. Best uses: showcasing multiple products, telling a sequential story, highlighting different features or benefits, showing a process step-by-step, or comparing before/after. Each card is 1080×1080. Use the first 2-3 cards for your strongest content — many users do not scroll past the third card. You can enable automatic ordering to let Meta show the best-performing card first.
Overview
Carousel ads show 2-10 scrollable cards, each with its own image, headline, description, and URL. Create in Ads Manager by selecting Carousel format in the ad creative section. Best uses: showcasing multiple products, telling a sequential story, highlighting different features or benefits, showing a process step-by-step, or comparing before/after. Each card is 1080×1080. Use the first 2-3 cards for your strongest content — many users do not scroll past the third card. You can enable automatic ordering to let Meta show the best-performing card first.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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