TL;DR
Three catalogue-based formats: Dynamic Product Ads (DPA) automatically show specific products to users based on their website behaviour — best for retargeting cart abandoners and product page visitors. Collection Ads show a hero image/video with 4 product tiles below — best for product discovery and showcasing collections. Advantage+ Shopping Campaigns (ASC) are fully automated campaigns using your catalogue with AI-driven targeting and creative — best for scaling e-commerce with minimal management. Use DPA for retargeting, Collection for mid-funnel, and ASC for broad prospecting with strong conversion history.
Overview
Three catalogue-based formats: Dynamic Product Ads (DPA) automatically show specific products to users based on their website behaviour — best for retargeting cart abandoners and product page visitors. Collection Ads show a hero image/video with 4 product tiles below — best for product discovery and showcasing collections. Advantage+ Shopping Campaigns (ASC) are fully automated campaigns using your catalogue with AI-driven targeting and creative — best for scaling e-commerce with minimal management. Use DPA for retargeting, Collection for mid-funnel, and ASC for broad prospecting with strong conversion history.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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