Process Flow
Animated overview of the full workflow
TL;DR
Collection ads combine a cover image/video with a grid of product images below. When tapped, they open an Instant Experience (full-screen mobile shopping experience) showcasing your products. Collection ads require a product catalogue connected to your ad account. They are mobile-only and designed for e-commerce product discovery and shopping.
Prerequisites
A product catalogue set up in Commerce Manager. At least 4 products in the catalogue. Mobile-optimised website or app for the final purchase step.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
How Collection Ads Work
Users see a cover image or video in their feed with 4 product images below. Tapping opens a full-screen Instant Experience with more products, descriptions, and prices. Users can browse and click through to your website to purchase.
- 2
Setup
Create a Sales or Traffic campaign. At the ad level, choose Collection format. Select an Instant Experience template (Instant Storefront is best for most e-commerce). Choose your cover media (video recommended). Select which product set to feature. Meta automatically populates products.
- 3
Best Practices
Use video as your cover for higher engagement. Feature your best-selling products. Ensure product images are high quality and consistent. The Instant Experience should load fast and make purchasing easy.
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