TL;DR
Dynamic Ads automatically show users the specific products they viewed, added to cart, or similar products they might like — powered by your product catalogue and pixel data. Set up requires a product catalogue in Commerce Manager, pixel events (ViewContent, AddToCart, Purchase) with content_ids matching your catalogue, and a Sales campaign using the catalogue as the product source. Dynamic retargeting (showing people products they already viewed) typically delivers the highest ROAS of any Meta campaign type.
Overview
Dynamic Ads automatically show users the specific products they viewed, added to cart, or similar products they might like — powered by your product catalogue and pixel data. Set up requires a product catalogue in Commerce Manager, pixel events (ViewContent, AddToCart, Purchase) with content_ids matching your catalogue, and a Sales campaign using the catalogue as the product source. Dynamic retargeting (showing people products they already viewed) typically delivers the highest ROAS of any Meta campaign type.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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