TL;DR
Instant Experience (formerly Canvas) ads open a full-screen interactive landing page within the Facebook app. They load 15× faster than mobile web pages. Build in Ads Manager using templates (Storefront, Lookbook, Customer Acquisition, Storytelling) or custom layout. Add images, videos, carousels, product catalogues, text blocks, and CTA buttons. Users swipe and tap through the experience without leaving Facebook. Best for showcasing product collections, immersive brand storytelling, and converting users who are unlikely to wait for an external page to load.
Overview
Instant Experience (formerly Canvas) ads open a full-screen interactive landing page within the Facebook app. They load 15× faster than mobile web pages. Build in Ads Manager using templates (Storefront, Lookbook, Customer Acquisition, Storytelling) or custom layout. Add images, videos, carousels, product catalogues, text blocks, and CTA buttons. Users swipe and tap through the experience without leaving Facebook. Best for showcasing product collections, immersive brand storytelling, and converting users who are unlikely to wait for an external page to load.
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See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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