TL;DR
Stories Ads appear between organic Stories as full-screen vertical content (9:16, 1080×1920). They auto-advance after 15 seconds (for images) or up to 120 seconds (for video). Include a swipe-up CTA that links to your destination. Creative should fill the entire screen, use large readable text, grab attention immediately, and have a clear CTA. Stories are where users have the shortest attention span — get to the point fast. Best for flash sales, time-limited offers, and authentic behind-the-scenes content.
Overview
Stories Ads appear between organic Stories as full-screen vertical content (9:16, 1080×1920). They auto-advance after 15 seconds (for images) or up to 120 seconds (for video). Include a swipe-up CTA that links to your destination. Creative should fill the entire screen, use large readable text, grab attention immediately, and have a clear CTA. Stories are where users have the shortest attention span — get to the point fast. Best for flash sales, time-limited offers, and authentic behind-the-scenes content.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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