Process Flow
Animated overview of the full workflow
TL;DR
The Landing Page report in GA4 shows which pages users land on first when they visit your site. Find it in Reports > Engagement > Landing page (or build a custom report). Key metrics to analyse: sessions, new users, engagement rate, conversions, and revenue by landing page. Use this to identify your highest-converting entry points and fix underperforming ones.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Accessing the Report
Reports > Engagement > Landing page. If not visible, customise your report navigation in Admin > Library. Alternatively, build a custom exploration with 'Landing page' as a dimension.
- 2
Key Metrics
**Sessions:** How many visits start on each page. **Engaged sessions:** Sessions with meaningful interaction. **Engagement rate:** Percentage of engaged sessions (opposite of bounce rate). **Conversions:** How many goal completions originated from each landing page.
- 3
Analysis Tips
Compare engagement rate across landing pages — low engagement suggests content mismatch with traffic source. Identify landing pages with high traffic but low conversions — these need CRO work. Cross-reference with traffic source to see which channels send traffic to which pages.
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