Process Flow
Animated overview of the full workflow
TL;DR
Path Exploration in GA4 shows the sequence of pages and events users take through your site. Access it in Explore > Path Exploration. Choose a starting point (e.g., session_start or a specific page) or ending point (e.g., purchase) and see how users navigate. Use it to identify common paths to conversion, find drop-off points, and discover unexpected navigation patterns.
Step-by-Step Guide
Follow these 4 steps to complete this guide
- 1
Accessing Path Exploration
Go to Explore > click 'Path exploration' template (or create a blank exploration and select Path exploration technique). Choose your starting or ending point.
- 2
Starting Point Analysis
Set your starting point to a landing page, event, or session start. The visualisation shows where users go next at each step. Click any node to expand the next step. This reveals which pages lead to conversions and where users drop off.
- 3
Ending Point Analysis
Set your ending point to your conversion event (purchase, generate_lead). The visualisation shows the paths users took to reach that event. This reveals the most common journeys to conversion.
- 4
Practical Uses
Identify the most common paths to purchase. Find pages with high drop-off rates that need improvement. Discover unexpected navigation patterns. Compare paths between segments (converters vs non-converters).
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