TL;DR
Ad scheduling (dayparting) controls when your ads show and lets you adjust bids by time. Go to Campaigns > Ad Schedule > Edit. Set specific hours and days your ads should run. With Manual CPC, add bid adjustments (+20% during peak hours, -50% during low-conversion times). With smart bidding, the algorithm handles time-of-day optimisation automatically. Use historical data to identify high and low performing time slots before setting schedules.
Overview
Ad scheduling (dayparting) controls when your ads show and lets you adjust bids by time. Go to Campaigns > Ad Schedule > Edit. Set specific hours and days your ads should run. With Manual CPC, add bid adjustments (+20% during peak hours, -50% during low-conversion times). With smart bidding, the algorithm handles time-of-day optimisation automatically. Use historical data to identify high and low performing time slots before setting schedules.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
Was this guide helpful?
Your feedback helps us improve our guides