TL;DR
App campaigns promote your mobile app across Search, Google Play, YouTube, Display, and Discover from a single campaign. Provide text ideas (up to 5 headlines and descriptions), images, videos, and HTML5 assets. Google automatically generates ad combinations and targets users likely to install or take in-app actions. Choose between optimising for installs, in-app actions, or in-app action value. Link your app via Firebase for conversion tracking and audience building.
Overview
App campaigns promote your mobile app across Search, Google Play, YouTube, Display, and Discover from a single campaign. Provide text ideas (up to 5 headlines and descriptions), images, videos, and HTML5 assets. Google automatically generates ad combinations and targets users likely to install or take in-app actions. Choose between optimising for installs, in-app actions, or in-app action value. Link your app via Firebase for conversion tracking and audience building.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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