TL;DR
Use Auction Insights (Campaigns > Auction Insights) to see which competitors appear alongside your ads, their impression share, overlap rate, and position above rate. Use Ad Preview and Diagnosis tool to see competitor ads for specific queries without generating impressions. Use third-party tools (SEMrush, SpyFu, Ahrefs) for deeper competitive intelligence: estimated competitor spend, keyword lists, ad copy, and landing pages. Monitor competitors monthly and adjust your strategy based on competitive moves.
Overview
Use Auction Insights (Campaigns > Auction Insights) to see which competitors appear alongside your ads, their impression share, overlap rate, and position above rate. Use Ad Preview and Diagnosis tool to see competitor ads for specific queries without generating impressions. Use third-party tools (SEMrush, SpyFu, Ahrefs) for deeper competitive intelligence: estimated competitor spend, keyword lists, ad copy, and landing pages. Monitor competitors monthly and adjust your strategy based on competitive moves.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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