TL;DR
Landing page experience is one of three Quality Score components. Google evaluates relevance (does content match the ad and keyword?), usefulness (does the page provide what the user is looking for?), navigation (is the page easy to use?), load speed (does it load quickly on all devices?), and mobile-friendliness. Improve by creating dedicated landing pages per ad group theme, matching headline to the ad, making the CTA immediately visible, optimising page speed to under 3 seconds, ensuring full mobile responsiveness, and including trust signals.
Overview
Landing page experience is one of three Quality Score components. Google evaluates relevance (does content match the ad and keyword?), usefulness (does the page provide what the user is looking for?), navigation (is the page easy to use?), load speed (does it load quickly on all devices?), and mobile-friendliness. Improve by creating dedicated landing pages per ad group theme, matching headline to the ad, making the CTA immediately visible, optimising page speed to under 3 seconds, ensuring full mobile responsiveness, and including trust signals.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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