TL;DR
Google Ads Scripts use JavaScript to automate tasks. Access via Tools > Scripts. Common use cases: automated bid adjustments based on weather or stock levels, daily performance email reports, automatic budget pacing alerts, automatic pausing of high-spend low-conversion keywords, search query mining for negative keywords, and landing page monitoring. Scripts run on a schedule (hourly, daily, weekly). Start with Google's script templates at developers.google.com/google-ads/scripts and customise for your needs.
Overview
Google Ads Scripts use JavaScript to automate tasks. Access via Tools > Scripts. Common use cases: automated bid adjustments based on weather or stock levels, daily performance email reports, automatic budget pacing alerts, automatic pausing of high-spend low-conversion keywords, search query mining for negative keywords, and landing page monitoring. Scripts run on a schedule (hourly, daily, weekly). Start with Google's script templates at developers.google.com/google-ads/scripts and customise for your needs.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
Was this guide helpful?
Your feedback helps us improve our guides