TL;DR
Every GTM publish creates a numbered version — a snapshot of all tags, triggers, and variables. Always add version notes describing changes. To rollback: go to Versions, find the working version, click '...' > Publish. The previous version goes live immediately. Use Workspaces when multiple people make changes simultaneously — each workspace is isolated, preventing conflicts. Merge workspace changes before publishing. Best practice: preview and test in your workspace, then submit for review by a senior team member before publishing.
Overview
Every GTM publish creates a numbered version — a snapshot of all tags, triggers, and variables. Always add version notes describing changes. To rollback: go to Versions, find the working version, click '...' > Publish. The previous version goes live immediately. Use Workspaces when multiple people make changes simultaneously — each workspace is isolated, preventing conflicts. Merge workspace changes before publishing. Best practice: preview and test in your workspace, then submit for review by a senior team member before publishing.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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