TL;DR
Switch your Instagram to a Business account in Settings > Account > Switch to professional account > Business. Connect it to your Facebook Page during setup. Then link it to your Meta Business Suite under Settings > Accounts > Instagram accounts. A Business account gives you access to Instagram Insights (analytics), the ability to run ads via Ads Manager, contact buttons on your profile, and the ability to tag products in posts (with a catalogue connected).
Overview
Switch your Instagram to a Business account in Settings > Account > Switch to professional account > Business. Connect it to your Facebook Page during setup. Then link it to your Meta Business Suite under Settings > Accounts > Instagram accounts. A Business account gives you access to Instagram Insights (analytics), the ability to run ads via Ads Manager, contact buttons on your profile, and the ability to tag products in posts (with a catalogue connected).
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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