TL;DR
In Webflow, go to Project Settings > Custom Code. Paste the GTM head snippet in the Head Code section and the body snippet in the Footer Code section (or opening body section if available). Publish your site for changes to take effect. Verify in GTM Preview Mode. Note: Webflow sites may require custom events for form tracking since Webflow forms use AJAX submissions — use custom Data Layer pushes or Webflow's form success callbacks to trigger GTM events.
Overview
In Webflow, go to Project Settings > Custom Code. Paste the GTM head snippet in the Head Code section and the body snippet in the Footer Code section (or opening body section if available). Publish your site for changes to take effect. Verify in GTM Preview Mode. Note: Webflow sites may require custom events for form tracking since Webflow forms use AJAX submissions — use custom Data Layer pushes or Webflow's form success callbacks to trigger GTM events.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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