TL;DR
Ads Manager shows three levels: Campaigns, Ad Sets, and Ads. Customise columns (Columns > Customise) to show CPA, ROAS, frequency, and other key metrics. Use Filters to narrow by status, objective, or performance. Use Breakdowns for demographic, placement, device, and time analysis. The Performance tab shows spend trends and delivery charts. Campaign Quality shows any ad issues. Save custom column presets for quick switching between different analysis views.
Overview
Ads Manager shows three levels: Campaigns, Ad Sets, and Ads. Customise columns (Columns > Customise) to show CPA, ROAS, frequency, and other key metrics. Use Filters to narrow by status, objective, or performance. Use Breakdowns for demographic, placement, device, and time analysis. The Performance tab shows spend trends and delivery charts. Campaign Quality shows any ad issues. Save custom column presets for quick switching between different analysis views.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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