TL;DR
Advantage+ Shopping Campaigns (ASC) are Meta's AI-powered campaign type for e-commerce — similar to Google's Performance Max. ASC automates audience targeting, creative optimisation, and placement allocation. Set up by selecting the Sales objective, choosing Advantage+ Shopping campaign, connecting your product catalogue, setting your budget (minimum USD 30/day recommended), uploading creative assets, and defining existing customer exclusion percentages. ASC typically delivers strong ROAS for established e-commerce businesses with pixel history and product catalogues.
Overview
Advantage+ Shopping Campaigns (ASC) are Meta's AI-powered campaign type for e-commerce — similar to Google's Performance Max. ASC automates audience targeting, creative optimisation, and placement allocation. Set up by selecting the Sales objective, choosing Advantage+ Shopping campaign, connecting your product catalogue, setting your budget (minimum USD 30/day recommended), uploading creative assets, and defining existing customer exclusion percentages. ASC typically delivers strong ROAS for established e-commerce businesses with pixel history and product catalogues.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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