TL;DR
Meta Business Suite offers two main access levels: Full Control (manage everything including settings and people) and Partial Access (access specific assets with admin or analyst permissions per asset). Go to Settings > People to invite members, assign roles, and control which ad accounts, Pages, and pixels they can access. Best practices: minimum privilege principle, at least two Full Control admins, quarterly permission audits, and never share login credentials.
Overview
Meta Business Suite offers two main access levels: Full Control (manage everything including settings and people) and Partial Access (access specific assets with admin or analyst permissions per asset). Go to Settings > People to invite members, assign roles, and control which ad accounts, Pages, and pixels they can access. Best practices: minimum privilege principle, at least two Full Control admins, quarterly permission audits, and never share login credentials.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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