TL;DR
In Events Manager, your pixel tracks standard events (PageView, Lead, Purchase, AddToCart, etc.) and custom events. After events are flowing, go to Events Manager > Aggregated Event Measurement > Configure Web Events to prioritise up to 8 events per domain. Place your most valuable conversion (Purchase or Lead) at the top. This prioritisation is critical for iOS 14+ tracking — when a user opts out of tracking, only the highest-priority event in their session is reported.
Overview
In Events Manager, your pixel tracks standard events (PageView, Lead, Purchase, AddToCart, etc.) and custom events. After events are flowing, go to Events Manager > Aggregated Event Measurement > Configure Web Events to prioritise up to 8 events per domain. Place your most valuable conversion (Purchase or Lead) at the top. This prioritisation is critical for iOS 14+ tracking — when a user opts out of tracking, only the highest-priority event in their session is reported.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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