Question 1

What does Ads & Technology do?

Accepted Answer

We are a performance marketing and technology company. We plan and run paid media across Google, Meta, TikTok, Snapchat and LinkedIn, build the tracking and data layer behind it, and improve landing pages so the spend turns into revenue.

Question 2

Which markets do you work in?

Accepted Answer

We are registered in the UAE and run accounts across the GCC, the United States, the United Kingdom, Europe and Canada. Campaign structure, currency, language and creative are adapted per market.

Question 3

How much does it cost to work with you?

Accepted Answer

Retainers start at AED 7,000 per month for a single channel and scale with media spend and the number of markets. Media budget is separate and paid directly to the platforms.

Question 4

How quickly do results show?

Accepted Answer

Tracking and account fixes land in the first two weeks. Meaningful movement in cost per acquisition usually shows between weeks four and eight, once there is enough conversion data to optimise against.

Question 5

Do you work with a minimum ad budget?

Accepted Answer

We work best from roughly USD 10,000 per month in media spend. Below that, there is rarely enough data volume for testing to pay for itself.

Question 6

Who owns the ad accounts and data?

Accepted Answer

You do. We work inside your own Google Ads, Meta Business and analytics properties, so everything stays with you if we ever stop working together.

Question 7

How do I start?

Accepted Answer

Book a strategy call. We review your accounts before the call and come with specific observations rather than a generic pitch.

Question 8

What services do you offer?

Accepted Answer

Paid media strategy, campaign management across all major ad platforms, SEO, conversion rate optimisation, creative production, analytics and tracking implementation, MarTech setup and marketing automation.

Question 9

Can I take a single service instead of everything?

Accepted Answer

Yes. Most engagements start with one channel or with a tracking and analytics rebuild, then expand once the measurement is trustworthy.

Question 10

Do you handle creative production?

Accepted Answer

Yes. We produce static, motion and UGC-style ad creative built specifically for each platform, and we test variants against performance rather than opinion.

Question 11

How is reporting handled?

Accepted Answer

You get a live dashboard tied to your own analytics and ad accounts, plus a monthly review call covering spend, cost per acquisition, revenue and what changes next.

Question 12

Do you fix tracking before running ads?

Accepted Answer

Always. Server-side tagging, conversion accuracy and consent handling come first, because optimisation is only as good as the signal the platforms receive.

Question 13

What is the contract length?

Accepted Answer

Three months minimum, then monthly. Three months is roughly what it takes to fix measurement, test properly and read the results.

Question 14

Which regions do you cover?

Accepted Answer

The GCC (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman), Europe, the United Kingdom, the United States and Canada.

Question 15

Do you run Arabic campaigns?

Accepted Answer

Yes. We run Arabic and English creative and search campaigns, with native copy rather than translated copy, and separate structures so performance can be read per language.

Question 16

Can you launch in a new market for us?

Accepted Answer

Yes. We size the opportunity, build the account structure, localise creative and landing pages, and run a controlled test before scaling budget.

Question 17

How do you handle different currencies and payment behaviour?

Accepted Answer

Each market gets its own conversion values, currency reporting and checkout considerations, including cash on delivery where it matters in the GCC.

Question 18

Do you understand local ad platform rules?

Accepted Answer

Yes. Regional restrictions on categories, claims and creative differ significantly between the GCC, EU and US, and we build campaigns to stay compliant.

Question 19

Is your team based in the UAE?

Accepted Answer

The company is registered in the UAE and led from Dubai, working across GCC, European and North American time zones.

Question 20

Are these real results?

Accepted Answer

Yes. Every case study on this page comes from an account we operated, with results measured in the client's own analytics and ad platforms.

Question 21

Which industries do you have experience in?

Accepted Answer

Ecommerce and retail, fashion and footwear, grocery and quick commerce, smart home technology, mobility and app-based services, and B2B technology.

Question 22

Can you share references?

Accepted Answer

Yes, on request during a strategy call, subject to client permission.

Question 23

How long were these engagements?

Accepted Answer

Most of these run from six months to several years. The compounding results shown come from sustained testing, not single campaigns.

Question 24

Do you work with startups or only established brands?

Accepted Answer

Both, provided there is enough budget for statistically meaningful testing and a product with proven demand.

Question 25

Can you replicate these results for us?

Accepted Answer

No agency can promise a number. What we can do is show you the method, apply it to your account, and report honestly against agreed targets.

Question 26

Which advertising channels do you run?

Accepted Answer

Google Ads including Search, Performance Max, Shopping, Demand Gen and YouTube, plus Meta, TikTok, Snapchat, LinkedIn and programmatic display.

Question 27

Which channel should we start with?

Accepted Answer

Usually the one closest to existing demand. If people already search for what you sell, Google Search first. If demand has to be created, Meta or TikTok first.

Question 28

How do you split budget between channels?

Accepted Answer

By incremental cost per acquisition, not by platform-reported conversions alone. We compare blended results against actual revenue before shifting spend.

Question 29

Do you run retargeting?

Accepted Answer

Yes, with capped frequency and separate creative for cold, warm and returning audiences so that retargeting does not just take credit for existing demand.

Question 30

Can you manage an existing account rather than rebuild it?

Accepted Answer

Yes. We audit first and keep whatever is working. Rebuilds happen only when the structure itself is blocking performance.

Question 31

How often are campaigns optimised?

Accepted Answer

Daily checks on pacing and anomalies, weekly structural and creative changes, monthly strategy review.

Question 32

How long is the strategy call?

Accepted Answer

Thirty minutes. If there is more to cover, we schedule a longer follow-up rather than rushing.

Question 33

Who will I be speaking with?

Accepted Answer

A senior strategist who works on accounts, not a sales representative.

Question 34

What should I prepare for the call?

Accepted Answer

Your website, current monthly ad spend, the markets you sell in, and the one metric you most want to move.

Question 35

Is there any cost or obligation?

Accepted Answer

None. The call is free and you leave with recommendations whether or not you work with us.

Question 36

Will you look at our account beforehand?

Accepted Answer

Where you give us access or public data allows, yes. We prefer to arrive with specific observations.

Question 37

What happens after the call?

Accepted Answer

You get a short written summary with the priorities we identified, and a proposal only if you ask for one.

Question 38

Can we meet in person in Dubai?

Accepted Answer

Yes, that can be arranged after the first call.

Frequently asked
questions

About the company

What we deliver

Regions and localisation

Results and proof

Platforms we run

Working with us

Let's build.

Frequently askedquestions