Cross-Platformintermediate 12 min read 3 steps

How to Build a Paid Media Dashboard in Looker Studio

Create a multi-page dashboard: Page 1 — Executive Summary (total spend, total conversions, blended CPA, ROAS trend using blended data), Page 2 — Google Ads (campaign performance table, keyword analysis, search terms), Page 3 — Meta Ads (campaign breakdown, audience insights, creative performance), P

Looker Studiopaid media dashboard looker studio

Quick summary

Create a multi-page dashboard: Page 1 — Executive Summary (total spend, total conversions, blended CPA, ROAS trend using blended data), Page 2 — Google Ads (campaign performance table, keyword analysis, search terms), Page 3 — Meta Ads (campaign breakdown, audience insights, creative performance), P

Process Flow

Animated overview of the full workflow

Start
1Step-by-Step Setup
2Best Practices
3Common Issues and Solutions
Complete

TL;DR

Create a multi-page dashboard: Page 1 — Executive Summary (total spend, total conversions, blended CPA, ROAS trend using blended data), Page 2 — Google Ads (campaign performance table, keyword analysis, search terms), Page 3 — Meta Ads (campaign breakdown, audience insights, creative performance), Page 4 — GA4 (traffic sources, user behaviour, conversion funnel). Connect each platform as a separate data source. Use date range controls that filter all pages. For Meta Ads data (not natively available), use third-party connectors like Supermetrics, Funnel.io, or export CSVs to Google Sheets.


Overview

Create a multi-page dashboard: Page 1 — Executive Summary (total spend, total conversions, blended CPA, ROAS trend using blended data), Page 2 — Google Ads (campaign performance table, keyword analysis, search terms), Page 3 — Meta Ads (campaign breakdown, audience insights, creative performance), Page 4 — GA4 (traffic sources, user behaviour, conversion funnel). Connect each platform as a separate data source. Use date range controls that filter all pages. For Meta Ads data (not natively available), use third-party connectors like Supermetrics, Funnel.io, or export CSVs to Google Sheets.

Related Guides

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Step-by-Step Guide

Follow these 3 steps to complete this guide

  1. 1

    Step-by-Step Setup

    Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.

  2. 2

    Best Practices

    Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.

  3. 3

    Common Issues and Solutions

    Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently asked

Questions & answers

How long does setup take?

Most configurations take 10-30 minutes.

What if data is not appearing?

Allow 24-48 hours for data processing. Use real-time reports or debug tools to verify installation immediately.

Where can I learn more?

Check our related guides and the platform's official documentation for advanced topics.

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