Process Flow
Animated overview of the full workflow
TL;DR
A naming convention ensures consistent, clean data in your analytics. Rules: use lowercase only (Google/google/GOOGLE are three different sources without consistency), use underscores not spaces (spring_sale not spring sale), be descriptive but concise, use consistent terminology across the team. Recommended format: source = platform name (google, meta, tiktok), medium = paid channel type (cpc, paid_social, display), campaign = descriptive name (spring_sale_2026, brand_awareness_q1), content = ad variation identifier (video_a, carousel_testimonial), term = keyword (for search campaigns). Document your convention in a shared spreadsheet.
Overview
A naming convention ensures consistent, clean data in your analytics. Rules: use lowercase only (Google/google/GOOGLE are three different sources without consistency), use underscores not spaces (spring_sale not spring sale), be descriptive but concise, use consistent terminology across the team. Recommended format: source = platform name (google, meta, tiktok), medium = paid channel type (cpc, paid_social, display), campaign = descriptive name (spring_sale_2026, brand_awareness_q1), content = ad variation identifier (video_a, carousel_testimonial), term = keyword (for search campaigns). Document your convention in a shared spreadsheet.
Related Guides
See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Step-by-Step Setup
Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
- 2
Best Practices
Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
- 3
Common Issues and Solutions
Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes.
What if data is not appearing?
Allow 24-48 hours for data processing. Use real-time reports or debug tools to verify installation immediately.
Where can I learn more?
Check our related guides and the platform's official documentation for advanced topics.
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