Process Flow
Animated overview of the full workflow
TL;DR
Cookie consent laws (GDPR, ePrivacy, UAE data protection regulations) require user permission before setting tracking cookies. This affects all advertising pixels (Meta, Google, TikTok, Snapchat). Implement a Consent Management Platform (CMP) that displays a cookie banner, collects user consent, and blocks tracking tags until consent is granted. Configure Google Consent Mode v2 to adjust tag behaviour based on consent state. Set up server-side tracking (Conversions API, Enhanced Conversions) to maintain some measurement capability even when cookies are blocked. The shift toward privacy means first-party data strategies and server-side tracking are increasingly important.
Overview
Cookie consent laws (GDPR, ePrivacy, UAE data protection regulations) require user permission before setting tracking cookies. This affects all advertising pixels (Meta, Google, TikTok, Snapchat). Implement a Consent Management Platform (CMP) that displays a cookie banner, collects user consent, and blocks tracking tags until consent is granted. Configure Google Consent Mode v2 to adjust tag behaviour based on consent state. Set up server-side tracking (Conversions API, Enhanced Conversions) to maintain some measurement capability even when cookies are blocked. The shift toward privacy means first-party data strategies and server-side tracking are increasingly important.
Related Guides
See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Step-by-Step Setup
Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
- 2
Best Practices
Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
- 3
Common Issues and Solutions
Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes.
What if data is not appearing?
Allow 24-48 hours for data processing. Use real-time reports or debug tools to verify installation immediately.
Where can I learn more?
Check our related guides and the platform's official documentation for advanced topics.
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