Process Flow
Animated overview of the full workflow
TL;DR
Retarget website visitors across all your advertising platforms (Google Display, YouTube, Meta, TikTok, Snapchat) for consistent follow-up. Install all platform pixels on your site. Create audience segments by behaviour: all visitors (broad retargeting), high-intent visitors (pricing page, add-to-cart), and converters (for exclusion or upsell). Stagger messaging — show educational content first, then testimonials, then direct offers.
Step-by-Step Guide
Follow these 4 steps to complete this guide
- 1
Multi-Platform Pixel Setup
Install Google Ads remarketing tag, Meta Pixel, TikTok Pixel, and Snap Pixel on your website. All can coexist without conflict. Use GTM to manage all pixels in one place.
- 2
Audience Segments
**All visitors (7-30 days):** Broad retargeting with brand reinforcement. **Product/service page visitors (7-14 days):** More specific messaging related to what they viewed. **Cart abandoners (1-7 days):** Urgent messaging with incentives. **Converters (exclude or upsell):** Exclude from acquisition campaigns or retarget with complementary offers.
- 3
Sequential Messaging
Day 1-3: Brand reinforcement and social proof. Day 4-7: Address objections and show testimonials. Day 8-14: Direct offer or incentive. Day 15-30: Final reminder before audience expires.
- 4
Frequency Management
Cap frequency across platforms to avoid overexposure. Aim for 3-5 exposures per week total across all platforms.
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