Process Flow
Animated overview of the full workflow
TL;DR
Dynamic remarketing shows users the specific products they viewed on your website, across Google Display, Meta, TikTok, and Snapchat. Each platform requires a product catalogue/feed and platform-specific pixel events (ViewContent, AddToCart, Purchase) with product IDs. Google uses Merchant Center feeds, Meta uses Commerce Manager catalogues, TikTok and Snapchat have their own catalogue systems.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
How Dynamic Remarketing Works
A user views a product on your site. Your pixel captures the product ID. When that user is on Google Display, Facebook, TikTok, or Snapchat, they see an ad featuring the exact product they viewed (plus similar products).
- 2
Setup Requirements Per Platform
**Google:** Merchant Center product feed + Google Ads remarketing tag with dynamic parameters. **Meta:** Commerce Manager catalogue + Meta Pixel with content_ids parameter. **TikTok:** Product catalogue + TikTok Pixel with content_id parameter. **Snapchat:** Product catalogue + Snap Pixel with item_ids parameter.
- 3
Product Feed
Maintain a clean, accurate product feed updated at least daily. Include: product ID, title, description, image URL, landing page URL, price, availability, brand, and category. Use a feed management tool if you sell on multiple platforms.
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