TL;DR
Key specs: Feed images 1080×1080 (1:1) or 1080×1350 (4:5), Stories/Reels 1080×1920 (9:16), Carousel cards 1080×1080 each. Videos: MP4 or MOV, under 240 minutes for Feed (15-60 seconds recommended), under 120 seconds for Stories. File sizes: images under 30MB, videos under 4GB. Text recommendations: primary text under 125 characters (before truncation), headline under 40 characters. Keep text on images minimal — Meta may reduce delivery for text-heavy images.
Overview
Key specs: Feed images 1080×1080 (1:1) or 1080×1350 (4:5), Stories/Reels 1080×1920 (9:16), Carousel cards 1080×1080 each. Videos: MP4 or MOV, under 240 minutes for Feed (15-60 seconds recommended), under 120 seconds for Stories. File sizes: images under 30MB, videos under 4GB. Text recommendations: primary text under 125 characters (before truncation), headline under 40 characters. Keep text on images minimal — Meta may reduce delivery for text-heavy images.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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