TL;DR
Start with your target CPA and monthly conversion goal. Monthly Budget = Target Conversions × Target CPA. For a more detailed forecast: estimate CPM for your market (AED 30-80 in UAE), calculate expected CTR (1-2%), derive CPC from CPM and CTR, estimate landing page conversion rate (2-10%), and calculate CPA. Example: AED 50 CPM ÷ 1.5% CTR = AED 3.33 CPC ÷ 5% conversion rate = AED 66.67 CPA. Allocate 60-70% to prospecting (lookalikes and interests), 20-30% to retargeting, and 10% to testing new creative and audiences.
Overview
Start with your target CPA and monthly conversion goal. Monthly Budget = Target Conversions × Target CPA. For a more detailed forecast: estimate CPM for your market (AED 30-80 in UAE), calculate expected CTR (1-2%), derive CPC from CPM and CTR, estimate landing page conversion rate (2-10%), and calculate CPA. Example: AED 50 CPM ÷ 1.5% CTR = AED 3.33 CPC ÷ 5% conversion rate = AED 66.67 CPA. Allocate 60-70% to prospecting (lookalikes and interests), 20-30% to retargeting, and 10% to testing new creative and audiences.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
Was this guide helpful?
Your feedback helps us improve our guides