Process Flow
Animated overview of the full workflow
TL;DR
Customise your Ads Manager view with relevant metrics using the Columns dropdown. Create custom column presets for different reporting needs (daily monitoring, weekly review, creative testing). Use Breakdowns to segment data by time, delivery (age, gender, placement), and action. Export reports to CSV or schedule automated email reports for clients and stakeholders.
Step-by-Step Guide
Follow these 4 steps to complete this guide
- 1
Customising Columns
In Ads Manager, click the Columns dropdown. Choose 'Customize columns' to select specific metrics. Drag to reorder. Save as a preset for quick access. Create different presets for different purposes: daily monitoring (spend, conversions, CPA), creative analysis (CTR, CPM, frequency), funnel analysis (clicks, landing page views, conversions, conversion rate).
- 2
Key Metrics to Include
Amount spent, impressions, CPM, link clicks, CTR, landing page views, conversions (by type), cost per conversion, ROAS, frequency, and reach. For e-commerce, add purchases, purchase value, and ROAS.
- 3
Breakdowns
Breakdowns split your data by dimensions: **Time** (day, week, month), **Delivery** (age, gender, country, placement, device), **Action** (conversion device, destination). Use placement breakdown to see which placements (Feed, Stories, Reels) perform best.
- 4
Automated Reports
Go to Ads Reporting (left menu). Create a custom report with your chosen metrics and breakdowns. Save and schedule to email automatically (daily, weekly, monthly). Send to yourself, team members, or clients.
Was this guide helpful?
Your feedback helps us improve our guides