TL;DR
CPM (Cost Per 1,000 Impressions) measures your reach cost — UAE averages AED 30-80. CPC (Cost Per Click) measures traffic cost — typically AED 1-5 for most industries. CTR (Click-Through Rate) measures ad engagement — aim for 1-2%+ for feed ads. CPA (Cost Per Action/Acquisition) measures your conversion cost — varies hugely by industry and objective. ROAS (Return On Ad Spend) measures revenue per AED spent — aim for 3-5x for e-commerce. Frequency measures how often each person sees your ad — keep below 3 per week to avoid fatigue.
Overview
CPM (Cost Per 1,000 Impressions) measures your reach cost — UAE averages AED 30-80. CPC (Cost Per Click) measures traffic cost — typically AED 1-5 for most industries. CTR (Click-Through Rate) measures ad engagement — aim for 1-2%+ for feed ads. CPA (Cost Per Action/Acquisition) measures your conversion cost — varies hugely by industry and objective. ROAS (Return On Ad Spend) measures revenue per AED spent — aim for 3-5x for e-commerce. Frequency measures how often each person sees your ad — keep below 3 per week to avoid fatigue.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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