TL;DR
Create a campaign with the Sales or Leads objective, set your conversion event (Purchase, Lead, CompleteRegistration), configure your pixel as the data source, set your daily or lifetime budget, define your audience, choose Advantage+ placements, upload your creative, and launch. Conversion campaigns require a working pixel with the target event properly configured and firing. They need approximately 50 conversions per week per ad set to exit the learning phase and optimise effectively.
Overview
Create a campaign with the Sales or Leads objective, set your conversion event (Purchase, Lead, CompleteRegistration), configure your pixel as the data source, set your daily or lifetime budget, define your audience, choose Advantage+ placements, upload your creative, and launch. Conversion campaigns require a working pixel with the target event properly configured and firing. They need approximately 50 conversions per week per ad set to exit the learning phase and optimise effectively.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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