TL;DR
Reels Ads appear between organic Reels content. They are full-screen vertical (9:16, 1080×1920), up to 60 seconds, and should look like organic Reels content. Create through Ads Manager by selecting Reels placements (or use Advantage+ placements which includes Reels automatically). Creative best practices: capture attention immediately, use trending audio, show a person (not just graphics), keep it authentic and fast-paced, include text overlays for sound-off viewers, and end with a clear CTA. Reels Ads have some of the lowest CPMs across Meta's placements.
Overview
Reels Ads appear between organic Reels content. They are full-screen vertical (9:16, 1080×1920), up to 60 seconds, and should look like organic Reels content. Create through Ads Manager by selecting Reels placements (or use Advantage+ placements which includes Reels automatically). Creative best practices: capture attention immediately, use trending audio, show a person (not just graphics), keep it authentic and fast-paced, include text overlays for sound-off viewers, and end with a clear CTA. Reels Ads have some of the lowest CPMs across Meta's placements.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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