Process Flow
Animated overview of the full workflow
TL;DR
GA4's Real-Time report shows activity on your site in the last 30 minutes. Access via Reports > Real-time. See active users, their geographic location, traffic sources, pages being viewed, events firing, and conversions happening right now. Use it to verify tracking setup, monitor campaign launches, and detect anomalies.
Step-by-Step Guide
Follow these 2 steps to complete this guide
- 1
What Real-Time Shows
**Users in last 30 minutes:** Total count with a sparkline showing minute-by-minute activity. **Users by source:** Where current visitors came from. **Users by audience:** Which defined audiences are active. **Views by page:** Most viewed pages right now. **Events:** Events firing in real-time. **Conversions:** Conversions happening now.
- 2
Use Cases
**Verify tracking:** After installing GA4 or adding new events, check Real-Time to confirm data flows. **Monitor launches:** During a campaign launch, email send, or social post, watch real-time traffic response. **Detect issues:** Sudden drops in real-time users may indicate site problems.
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