TL;DR
Real-Time reports show activity on your site in the last 30 minutes. Access via Reports > Real-time. See users currently on your site, their geographic locations, traffic sources, pages they are viewing, events firing, and conversions happening. Use Real-Time to verify new tracking implementations (submit a form and see the event appear), monitor campaigns during launch, track activity during live events or promotions, and diagnose sudden traffic spikes or drops.
Overview
Real-Time reports show activity on your site in the last 30 minutes. Access via Reports > Real-time. See users currently on your site, their geographic locations, traffic sources, pages they are viewing, events firing, and conversions happening. Use Real-Time to verify new tracking implementations (submit a form and see the event appear), monitor campaigns during launch, track activity during live events or promotions, and diagnose sudden traffic spikes or drops.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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