Process Flow
Animated overview of the full workflow
TL;DR
Segments in GA4 let you isolate and compare subsets of your data in Explorations. Three types: User segments (all sessions from users who match criteria), Session segments (sessions that match criteria), and Event segments (events that match criteria). Create segments in Explorations by clicking the '+' next to Segments. Use them to compare converters vs non-converters, new vs returning users, or users from different channels.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Types of Segments
**User segment:** Includes all data from users who match your conditions at any point. Example: users who made a purchase (includes all their sessions, not just the purchase session). **Session segment:** Only includes sessions where the conditions are met. Example: sessions from organic search. **Event segment:** Only includes specific events that match conditions. Example: page_view events for a specific page.
- 2
Creating Segments
In Explorations, click '+' next to Segments in the Variables panel. Choose segment type. Add conditions using events, dimensions, or metrics. Use AND/OR logic to combine conditions. Add scope conditions (within the same event, within the same session, across all sessions).
- 3
Useful Segment Comparisons
Converters vs non-converters. Mobile vs desktop users. New vs returning visitors. Users from paid vs organic traffic. High-value vs low-value customers.
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