TL;DR
Automated rules perform actions based on conditions you define. Go to Tools > Bulk actions > Rules. Examples: pause keywords with CPA above AED 200 and 100+ clicks, increase bids by 10% for keywords with CTR above 5% and average position below 3, send email alert if daily spend exceeds AED 500, enable paused campaigns on specific dates for promotions. Rules run at scheduled intervals (daily, weekly, monthly). Use them for routine optimisation tasks, but review rule actions regularly to ensure they are still appropriate.
Overview
Automated rules perform actions based on conditions you define. Go to Tools > Bulk actions > Rules. Examples: pause keywords with CPA above AED 200 and 100+ clicks, increase bids by 10% for keywords with CTR above 5% and average position below 3, send email alert if daily spend exceeds AED 500, enable paused campaigns on specific dates for promotions. Rules run at scheduled intervals (daily, weekly, monthly). Use them for routine optimisation tasks, but review rule actions regularly to ensure they are still appropriate.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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