TL;DR
Call-Only ads display your phone number prominently and, when clicked on mobile, initiate a call instead of going to a website. Set up by creating a Search campaign, selecting Call as the conversion action, writing ad copy that encourages calling, adding your business phone number, and setting call reporting to track conversions. Use a minimum call duration (60-90 seconds) to filter out short or accidental calls. Best for service businesses (plumbers, lawyers, doctors) where phone calls are the primary lead source.
Overview
Call-Only ads display your phone number prominently and, when clicked on mobile, initiate a call instead of going to a website. Set up by creating a Search campaign, selecting Call as the conversion action, writing ad copy that encourages calling, adding your business phone number, and setting call reporting to track conversions. Use a minimum call duration (60-90 seconds) to filter out short or accidental calls. Best for service businesses (plumbers, lawyers, doctors) where phone calls are the primary lead source.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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