TL;DR
Change History logs every modification made to your account. Access via Tools > Change history. Filter by date range, user, campaign, and change type. Each entry shows what changed, who changed it, when, and the before/after values. Use it to diagnose sudden performance changes (correlate drops with recent edits), audit team member activity, revert accidental changes, and maintain an account modification log.
Overview
Change History logs every modification made to your account. Access via Tools > Change history. Filter by date range, user, campaign, and change type. Each entry shows what changed, who changed it, when, and the before/after values. Use it to diagnose sudden performance changes (correlate drops with recent edits), audit team member activity, revert accidental changes, and maintain an account modification log.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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