TL;DR
Customer Match lets you upload customer email lists, phone numbers, or mailing addresses to Google Ads for targeting. Go to Audience Manager > Segments > '+' > Customer list. Upload a CSV file with hashed or unhashed data (Google hashes automatically). Google matches your data against its user database. Use Customer Match audiences for re-engagement campaigns (target existing customers with upsells), exclusions (exclude existing customers from prospecting), and as seeds for Similar Audiences. Match rates vary but typically range from 30-60%.
Overview
Customer Match lets you upload customer email lists, phone numbers, or mailing addresses to Google Ads for targeting. Go to Audience Manager > Segments > '+' > Customer list. Upload a CSV file with hashed or unhashed data (Google hashes automatically). Google matches your data against its user database. Use Customer Match audiences for re-engagement campaigns (target existing customers with upsells), exclusions (exclude existing customers from prospecting), and as seeds for Similar Audiences. Match rates vary but typically range from 30-60%.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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