TL;DR
Google Ads Editor is a free desktop app for managing accounts offline. Download from ads.google.com/home/tools/ads-editor. Import your account, make bulk edits (add hundreds of keywords, update bids across campaigns, copy ad groups between campaigns, find and replace text in ads), check changes for errors, then upload. It is dramatically faster than the web interface for large-scale changes and essential for accounts with many campaigns or keywords.
Overview
Google Ads Editor is a free desktop app for managing accounts offline. Download from ads.google.com/home/tools/ads-editor. Import your account, make bulk edits (add hundreds of keywords, update bids across campaigns, copy ad groups between campaigns, find and replace text in ads), check changes for errors, then upload. It is dramatically faster than the web interface for large-scale changes and essential for accounts with many campaigns or keywords.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
Was this guide helpful?
Your feedback helps us improve our guides