TL;DR
Enhanced Conversions send hashed first-party data (email, phone, name, address) from your website to Google alongside conversion tags. This improves attribution by matching conversions to ad clicks even when cookies are blocked or users switch devices. Three implementation methods: Google tag (automatic or manual data collection), GTM (configure in the conversion tag settings), or API (for server-side implementations). At minimum, collect email addresses. Adding phone and address improves match rates further.
Overview
Enhanced Conversions send hashed first-party data (email, phone, name, address) from your website to Google alongside conversion tags. This improves attribution by matching conversions to ad clicks even when cookies are blocked or users switch devices. Three implementation methods: Google tag (automatic or manual data collection), GTM (configure in the conversion tag settings), or API (for server-side implementations). At minimum, collect email addresses. Adding phone and address improves match rates further.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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