TL;DR
Local campaigns show ads across Search, Maps, Display, YouTube, and Gmail to drive local actions (store visits, calls, directions). Require a linked Google Business Profile. Provide your business locations, budget, ad creative (images, videos, headlines, descriptions), and Google optimises across channels. For local businesses in the UAE, combine with radius targeting around your locations and local Search campaigns with 'near me' keywords. Track store visits (if eligible) or use proxy metrics like direction requests and call clicks.
Overview
Local campaigns show ads across Search, Maps, Display, YouTube, and Gmail to drive local actions (store visits, calls, directions). Require a linked Google Business Profile. Provide your business locations, budget, ad creative (images, videos, headlines, descriptions), and Google optimises across channels. For local businesses in the UAE, combine with radius targeting around your locations and local Search campaigns with 'near me' keywords. Track store visits (if eligible) or use proxy metrics like direction requests and call clicks.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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