TL;DR
Target by country, state/emirate, city, postcode, or radius around a point. Critical: change Location Options from 'Presence or interest' to 'Presence only' to avoid showing ads to people merely researching your area. Add location bid adjustments to increase bids in high-value areas and decrease in low-value ones. Exclude locations you do not serve. For the UAE, you can target Dubai, Abu Dhabi, Sharjah, etc. independently with different budgets and bids.
Overview
Target by country, state/emirate, city, postcode, or radius around a point. Critical: change Location Options from 'Presence or interest' to 'Presence only' to avoid showing ads to people merely researching your area. Add location bid adjustments to increase bids in high-value areas and decrease in low-value ones. Exclude locations you do not serve. For the UAE, you can target Dubai, Abu Dhabi, Sharjah, etc. independently with different budgets and bids.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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