TL;DR
Optimisation Score (0-100%) reflects how much Google thinks your account could improve based on its recommendations. A high score does not necessarily mean good performance — it means you have accepted Google's suggestions. Evaluate each recommendation individually: some are valuable (adding new keywords from search terms, fixing tracking), others are aggressive (switching to broad match, raising budgets, enabling auto-apply). Never blindly accept all recommendations. Review each one critically and only apply those that align with your strategy.
Overview
Optimisation Score (0-100%) reflects how much Google thinks your account could improve based on its recommendations. A high score does not necessarily mean good performance — it means you have accepted Google's suggestions. Evaluate each recommendation individually: some are valuable (adding new keywords from search terms, fixing tracking), others are aggressive (switching to broad match, raising budgets, enabling auto-apply). Never blindly accept all recommendations. Review each one critically and only apply those that align with your strategy.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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